Press Release:

18 September 2019, Cape Town.

 

Cine Photo Tools is excited to announce its appointment as the official Phase One Partner in South Africa.

Phase One is a prestigious name in the field of digital camera systems and imaging software for professional photographers. Based in Copenhagen Denmark, the company is renowned for its leading engineering and designs. From high-resolution full frame medium format camera systems to cutting-edge imaging software for advanced workflows in the award-winning Capture One software, Phase One is dedicated to delivering the best image quality and user experience.

 

 

Phase One Medium Format Advantages

Medium format sensors are 2.5 times larger than those found in high-end 35mm DSLRs. They produce unmatched resolution combined with large, high dynamic range pixels with exceptional wide angular response. Phase One always aims to customise its sensors, and has developed a world-leading proficiency in sensor design and optimisation. And, while other cameras simply offer interchangeable lenses, Phase One’s commitment to an open platform philosophy extends beyond its choice of lenses to its camera body, viewfinders and digital backs, all of which are interchangeable for maximum creative options as well as long-term upgrade possibilities and investment value.

 

“Phase One helps me capture high detailed, high dynamic range and RAW captures to

produce prints that no other camera system can provide.”

-Andy Biggs

 

Product Line

Combine the XF Camera Body with any IQ digital back, high resolution Schneider Kreuznach lenses and Capture One to create your perfect kit.

And if you're a pro on the go, the recently announced Phase One XT System is a travel-ready, digitally-integrated field camera that brings landscape photography to a whole new level.

 

Phase One XT System

Designed for convenience and engineered for precision, the XT packs a full-frame medium format camera of the highest quality into a travel-friendly design. By pairing the power and performance of Phase One’s IQ4 Infinity Platform with Rodenstock’s renowned optics, the XT is the most compact digitally integrated field camera to date.

 

“I love the XT. The combination of the Phase One IQ4, a compact camera body, and an incredible lens is just what I need. I can easily fit the camera with two lenses in my small shoulder bag, and still barely feel like I am carrying anything.”

- Reuben Wu, fine art landscape photographer

 

The XT Camera System perfectly marries extraordinary image quality and extraordinary photographic technology. It’s versatile, flexible, and remarkably intuitive to use. With components that communicate digitally with each other and the system’s compact size, the XT is crafted for effortless capture, so the photographer can focus on capturing the moment, not on camera settings.

 

 

XT - Rodenstock Lens Range

Known for their great resolving power and contrast even at large apertures, the Rodenstock HR lenses reduce diffraction and colour noise, even at the pixel density of the IQ4 150MP.

At the heart of the XT – Rodenstock HR lenses is the X-Shutter. The X-Shutter is an intelligently integrated and electronically controlled shutter. It is purpose-built for the XT Camera System to allow for finer control in a smaller form factor. Powered by the IQ4, the X-Shutter shares in the ambition of the Infinity Platform for future growth and flexibility.

 

Phase One XF Camera System

The XF Camera System represents a fundamental re-engineering of all key elements in a modern camera system. With robust, aerial-grade mechanics, advanced electronics, a new autofocus platform, new software and customisable touch controls, this system is based on more than 20 years of digital imaging design expertise, a commitment to open systems, and a relentless focus on image quality.

The modular design allows for a large degree of customisation. It gives you the power to choose the high resolution lenses, viewfinder, and digital back combination that suits your shooting style. Your choice is backed by continuous feature development, ensuring that your investment will continue to meet market demands well into the future. It is the ultimate creative companion for pro photographers wanting a customisable and streamlined workflow.

 

“When the system works the same way that I work, it's like I’m shooting with a camera that was custom-built for me.”

- Paul Reiffer

Phase One IQ intelligent Digital Backs

Phase One’s IQ Digital Backs provide an intuitive and innovative solution when you need to deliver the highest image quality. They have meticulously developed each IQ digital back series to be an extension of your creative workflow.

Professional colour management has always been an essential part of ensuring Phase One shooters get the ultimate image quality they demand. Phase One’s own Image Professor, Niels V. Knudsen and his team have worked for decades perfecting the colour response of Phase One hardware. The Phase One Colour is not just a science but a passion that runs deep at Phase One.

Their latest offering is IQ4 150MP Camera backs that offer you more resolution, more features and more flexibility than ever before.

The updated digital back not only includes a new medium format image sensor, but it also features Phase One's new Infinity Platform, which offers improved speed, performance and better Capture One integration. 

The full frame medium format sensors found in IQ4 Camera Systems, 1.5x the size of crop sensor mirrorless medium format, allow you to capture more data, providing more detail and striking results. With the expanded output flexibility provided by the high resolution and up to 15 stops of dynamic range, you can achieve your creative vision straight out of the camera.

At the core of the IQ4 is the Infinity Platform, which lays a new foundation for image quality advancement, workflow transformation and feature evolution. The Infinity Platform is built to grow, expand and adapt, allowing Phase One engineers to explore new possibilities in digital imaging and approach conventional photographic methods from new perspectives.

 

 

The cutting-edge RAW editing core of Capture One has been directly integrated in the Infinity Platform, providing advanced control within preview and image settings, and opening the door for future customization of the RAW file at the time of capture. Capture One Inside ensures the most efficient and controlled capture workflow, bringing the capture and post-capture workflows closer together than ever before.

Multiple tethering options capable of handling the high bandwidth are included in the IQ4 – Ethernet, USB-C and Wireless are built into the IQ4. Dual storage with both XQD and SD card support.

Automated Frame Averaging effectively enables the capture of long exposure images without the need for filters. This new type of sequencing tool automatically captures and combines a series of images into a single RAW file, which reduces noise, extends dynamic range, and protects highlights.

And with the IQ4, the Time-lapse and Bracketing tools are made available directly from the digital back and operate independently of the camera body, advancing open platform support and sequencing possibilities on alternative camera bodies for creative flexibility.

The IQ4 is primed to complement your shooting style with modularity, capture customisation, purpose-built tools, and features to assist every photographer. The result of this flexibility is a tailored workflow that transforms the camera into an integral extension of your creative process.

 

  

 

 

Blue Ring Lens Range

The Blue Ring lens range has been designed together with illustrious optics manufacturer Schneider Kreuznach.

The Blue Ring lenses introduce a higher level of manufacturing excellence, more precise quality assurance and tighter tolerances than ever before. Schneider Kreuznach lenses have been the choice of the world’s top professional photographers for decades, and the Blue Ring range is no exception, delivering extraordinary quality supporting resolution well beyond 100MP.

 

 

Capture One

Capture One is the complete photo editing software solution. With powerful tools for organizing, colour grading, layer editing – and much more – you get full creative control of your images and your workflow. Get complete creative control with advanced photo editing tools, the most accurate colours and a fully-customisable interface.  Plus, high-performance software and asset management lets you create powerful photography workflows with more room for creativity. Capture One has been developed with image quality and ease of use in mind. Every tool is designed to give you full control of all aspects of the editing process - preserving, recovering and optimizing all information from your RAW files. The full range of tools offers extensive possibilities to always achieve perfect results.

 

 

The Phase One difference

Phase One provides the ultimate versatility with their modular system design culminating in their ground-breaking Infinity Platform. Phase One says that the upgradeable Infinity Platform is designed to evolve over time, either to integrate new technological advancements or to adapt to the photographer’s changing workflow. The platform is part of the XF family, which uses interchangeable backs to swap out the sensor. The IQ4 150MP, the IQ4 100 MP Trichromatic, and the IQ4 150MP Achromatic are all included in the new Infinity Platform that expands the company’s existing XF system.

Phase One’s approach to camera manufacturing is different. The vision of the Infinity Platform is to not only develop for today’s photographic climate, but where they see the camera system in the future. Focused on the future, the XF Camera System and IQ digital backs are continuously updated, so that you change with technology, with the camera you already have.

 

 

The Infinity Platform is built to grow, expand and adapt, allowing Phase One engineers to explore new possibilities in digital imaging and deliver a steady stream of new innovations to ensure you are able to perform at the highest professional level now and well into the future.

 

“At Phase One, we understand that flexibility is paramount when choosing your equipment.

It's an investment in your photography”

 

 

As the official distributor of Phase One in South Africa, we aim to offer our South African clients professional service, proficient technical assistance, and top after-sales support that is synonymous with this high-end brand. 

Please CONTACT US if you wish to book a demo of the XF IQ4 150MP Camera System with us.